How you highlight and put your jewellery pieces in your store can severely impact your business and your revenue. We want both our businesses to grow and in this blog post we are going to share a few tips on how to be a rockstar at it:
1. Use light to illuminate your pieces
Having lamps, spotlights and hanging twinkly lights can add a whimsical touch to the atmosphere and is usually more appealing to the customer.
2. Keep earrings organised
Display earrings in a creative folder to make them look more organised. Using a slim display case can be helpful. It also gives surface space to the other pieces that you're selling.
3. Hang individual necklaces from pegs so they're easily seen
Use a "T" shaped display to showcase your necklaces depending on your space. If you've necklace display busts, use them for the special pieces.
4. Showcase your rings together so they're easy to find
Customers like to create their own look. So rather than placing the rings around the store to vary the look, place them together at one spot. Either use a ring box or be more unique by having a chest of drawers. Depending on your store design, you can be as creative as you want to be.
5. Differently shaped displays help create depth on your table
Space different types of out around and on the table to create sections for each jewellery type.
It's all about being appealing to the customer and making their life easier when they come to your store.