Every jewellery retail store owner wants his/her store to succeed and sell more. Here are some tips which can help become the awesome salesperson you want to be:
1. Make your store a welcoming place
A customer wants to feel relaxed and feel like being taken care of when they come to make a purchase. So how can someone make the store environment warm? Well, the answer is simple, be friendly! Welcoming customers when they come to the store and thanking them when they are some examples of good customer service.
2. Learn and know what your customers are looking for
Every person walks into your store with a certain expectation. Are they looking for a Mother's day gift? A necklace to wear for a gala night? Your sales representative need to step up and ask the customers meaningful questions to find out what the customers are looking for. At times you'll get customers that are not sure of what looking for, be patient with them and work with them.
3. Create a unique brand
Your customers have options but they chose to come to your store. This is your chance to set yourself apart from your competitors. Offer them something unique at your store, it could be how your store is designed or anything else. Maybe offer mints, candy or bookmarks with your logo on it. Whatever you do make sure that your customers remember your store because word of mouth is the best free form of publicity that you can get.
4. Make a personal connection
Making a personal connection with your customers always helps. It helps them feel more comfortable and form a bond with you. So the next time they are looking to buy something again they'll come back to your store. Also, Australia being a multicultural country you'll get customers from different cultures. Just be a little considerate.
At the end of the day, you want your customers to feel special in one way or the other. Follow these tips and watch your sales skyrocket!